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Bye Bye Itch

For Seasonal Itching

(Average 5/5)
Prices from: £ 34.03

Formulated to maintain & support:

  • The skin's cellular structure
  • A natural resistance to external allergens such as midges

Ration Calculator

SKU Product Size Price Cost per day Days Quantity
60404 2 kg Bag £ 34.03 £
60405 2 kg Bag X 2 £ 64.65 £
60409 2 kg Bag X 5 £ 149.72 £
To select quantities swipe left to right

Bye Bye Itch for horses, ponies and donkeys is formulated to maintain and support:

  • skin and cellular integrity, being rich in essential fatty acids
  • encourage natural resistance to allergens and skin irritation
  • the cleansing of toxins from the body

Bye Bye Itch is designed to be fed to horses and ponies in the months prior to and throughout the 'itching' season.  It can be given at a reduced rate through the winter months to give additional support.  Use in conjunction with our Bye Bye Itch Lotion for optimum results.
 This range was extensively trialled in the UK where 93% of the trial participants reported that feeding Bye Bye Itch had significantly helped their horse or pony.
 Download the field trials results:
Pie Charts



Cooked Flaxseed

Brewers Yeast

Vegetable charcoal



Diatomaceous earth

  • Add to the feed on a daily basis, where possible splitting the required amount between two feeds.
  • A 50ml scoop is included in the bag and full instructions will be found on the packaging.  
  • Please allow up to a month for full benefits to be seen.
  • In time, you may find the amount fed can be lowered.
  • Animals are individuals, often a lower maintenance amount will be sufficient for long-term use.

If you have any concerns about your animal's health please contact your vet immediately.  If you have any queries about using this product, or if your animal is pregnant, please contact our Helpline 0800 052 3672 (Freephone) or email


  • Bye Bye Itch contains Flaxseed ( Linseed) which we selected for this supplement because it is so rich in Essential Fatty Acids. 
  • Essential Fatty Acids ( EFA’s) are termed 'essential' because they are essential components of cell membranes and can only be obtained through the diet, the body cannot make them. EFA’s are found in two distinct families' -  Omega 3’s are found in Linseeds / Flax seeds, soya beans, and oily fish (sardines, salmon etc.). Omega 6’s are found in nuts, sunflower seeds, etc. 
  • Flax / Linseed also contains - phytoestrogens, flavonoids, a complex array of amino acids and micronutrients such as Thiamine ( Vit B1), Riboflavin ( Vit B2), Niacin ( Vit B3), Pantothenic acid ( B5), Vitamin B6, Vit C, Calcium, Iron, Magnesium, Phosphorus, Potassium and Zinc.

Highly recommend

- Dawn, 01/11/2022

I just recently purchased the Bye Bye Itch for my horse who has sweet itch. He's been on it for only a month, so it's a little early to tell how effective this will be during the summer months, so I plan to update my review later in the year on its effectiveness for my horse. I added it to his food, as directed, but forgot to introduce it gradually, he gobbled it up without a problem, and seemed to really enjoy the taste, so fingers crossed. I also use the Bye Bye Itch Lotion, which really soothes his skin like no other. I have tried many, and this is my all-time favourite.

- Christine, 02/05/2022

Bye bye itch has become my go to product for seasonal itching. I have three ponies who all take it and they have remained itch free throughout the summer. One pony was unable to wear a fly rug because he became really sweaty, but using this supplement I did not need one. Would recommend.

- Julie Jones, 02/09/2021

I cannot deny, I am a Hilton Herbs super fan. The Bye Bye Itch range keeps my Dales mare sane in the summer and she has a glorious mane and tail to prove it.. We settled on Bye Bye Itch a number of years ago after we tried many different products for her seasonal itching. This is simply the best for her and she adores her a BBI facial !

- Jackie Sweeney, 07/08/2020

I started using Bye Bye Itch for the first time just over 2 months ago and it has made a difference already. My pony is a lot less itchy since I started him on it and, as a result, is more relaxed and comfortable which is great for him and so I'm happy too. I simply add it to his two daily feeds. I rely on Hilton Herbs and have been using them for years. This is a great product and I will continue to use it.

- Sue, 07/08/2020

I have used this along side bye bye itch lotion for about 2 months. Am very happy with the results! My horse now doesn’t rub as soon as he is in his stable! His mane is looking better than ever, growing, healthy and shiny.

- Tania, 05/08/2020

I have been using your Bye Bye Itch supplement and just wanted to say how fantastic this has been. I no longer need to use a sweet itch rug through the summer since using this and have a much happier horse as a result.

- Stacey Dowdle, 23/07/2020

My 12.2 dartmoor pony was very itchy, she would even rub herself raw. I started her on the Bye Bye Itch Supplement 4 years ago. To start with I used the lotion for the sore patches in addition to the supplement. She now has the full amount amount during the summer and a maintenance amount amount during winter and I have to say she has such a wonderful black super shiny coat, you would not know she ever had a problem. I am so pleased with the results from this supplement.

- Kirstie Lloyd, 04/06/2020

This is a miracle product. My mare has seasonal itching and before using bye bye itch she had rubbed her mane away completely and was really uncomfortable, permanently irritated. I now feed all year on a lower amount and she’s itch free! At the moment we are rug free too. I’ve recommended this product to loads of people and all have had the same results. Thank you Hilton herbs!

- Michelle Jukes, 29/04/2020

I have been using BBI supplement on one of my friesian mares who gets so itchy I was having to hog her mane. At last she is able to keep her mane during the summer months, the addition of the lotion has really helped her hair growth. Having spoken to my vet and Kate at Hilton herbs I have also recently used the BBI lotion for my mares daughter who came in from the field with nasty oozing bites all over her chest. In combination with hibi-scrub and fly spray these are looking so much better in just a few days.

- Jenni Miller, 27/04/2020

Started giving this earlier in the year to my Arab x gelding as he was starting to really rub his mane and tail. oh what a difference it has made. He has always been really sensitive to groom but now he stands so much quieter. I intend to give all year round .

- Pauline Scripps, 06/12/2019

I have been giving this to my Shire since last Autumn to help with his seasonal itching. I believe this has made a big difference to him. He has a shiny coat, a mane and a thick tail, that he used to rub. I give it to him year round. I won’t use anything else as I see good results of managing this terrible condition with the use of the Bye Bye Itch herbs.

- Jo Sanderson., 20/05/2019

I'm giving this to my 19 year old Haflinger, Pastich, and it seems to make a BIG difference. He has still his big manes and tail. We are very happy with this result! We also combine it with natural food and no treats or fruit.

- Fabienne, 27/07/2018

My horse has SEVERE seasonal itching all over! I started using Bye Bye Itch last autumn as advised and NEVER, EVER BEFORE has my horse gone through to the end of May with such little rubbing! I shall continue using it all year round as my horse is affected even in the winter. Thank you so much Hilton Herbs.

- Elaine Hazel Armitage, 31/05/2018

I have used Bye Bye Itch for several years now on a Highland pony and a New Forest pony. In both cases the ponies have done really well. I buy the 10kg bucket as it is the best value and you get reward points as well.

- Pat Rennie, 28/11/2017

Have been using this for several years now on my mare and it is remarkable the difference it has made. She is so much happier and she has kept a full mane and tail which is just great. We use it throughout the year as our winters are so much warmer now but just reduce the quantity so she is on a maintenance dose.

- Kathy Etherington, 20/09/2017

I'm giving it to my 21 year old Friesian now since a year and it seems to help him with his seasonal skin irritation. I even give it during wintertime because I'm afraid to stop since winters tend to be rather warm these last years... I combine it with other things such as good, natural food.

- Inge Vandamme, 23/03/2017

Bye Bye Itch has made a tremendous positive difference in the life of my 27 year old Haflinger, Sam. He is prone to itchiness especially on warm days during the winter due to his abundant coat. In years past he has rubbed himself raw. Since I have been using Bye Bye Itch year round, Sam is no longer plagued by excessive itching. I also use the lotion topically on sore places, including dog hot spots.

- Joy Fowler, 24/01/2017

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